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Belinda Parmar, (born 12 March 1974), is the founder of Little Miss Geek and CEO of Lady Geek, a campaigning agency which "embeds empathy into companies".〔(【引用サイトリンク】url=http://ladygeek.com/the-lady-geeks/belinda-parmar )〕 Parmar has stated that her personal mission is "to end the stereotyping and patronising of women within the technology" and the “pink it & shrink it” approach of selling to women.〔(【引用サイトリンク】url=http://www.huffingtonpost.com/belinda-parmar )〕〔(【引用サイトリンク】url=http://www.bloomberglink.com/gatherings_participants_bio.php?gathering=33&Id=309 )〕 Parmar stated: "I set up Lady Geek because I was frustrated (and bored) by the way companies design and market products. Despite the fact that women account for 4 out of every 10 tech purchases, technology and gaming companies continue to patronise professional women by 'pinking up' and 'dumbing down' their products and marketing."〔(【引用サイトリンク】title=Photos: Great female technology entrepreneurs )〕 Parmar is the author of the books "Little Miss Geek"〔(【引用サイトリンク】publisher=Forbes.com )〕 & "The Empathy Era".〔(【引用サイトリンク】publisher=New Stateman )〕 == Campaigning == Parmar states that "The technology industry is still struggling to shake off the image of the male, pizza-guzzling, antisocial nerd", and that it is this image problem which reduces the appeal of careers in technology to women. Parmar states that she will not speak at women-only events〔(【引用サイトリンク】title=Why I won't speak at women-only events )〕 as they tend to exclude the men who can help solve problems of women in technology. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Belinda Parmar」の詳細全文を読む スポンサード リンク
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